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The Advantages of Cloud Business Apps Integration For any business to grow, it must understand its customers’ needs and tailor services or products to those needs. If you’re running an ecommerce business, chances are you use various software applications to handle the different segments of the business. To give an example, you might use Shopify as the shopping cart solution, Salesforce CRM to handle prospects and leads, and QuickBooks for accounting. Perhaps you use NetSuite also, for its powerful back-office features. It can be difficult, however, to keep track of things like customer orders, shipping, inventory, etc., if these systems aren’t connected. The perfect solution would be having them all connected, and so avoid duplicate data issues, which can cause inefficiencies and errors of all kinds. By using an iPaaS integration platform, you can link all your cloud-based business apps and achieve greater efficiency. Check out these three reasons why you’ll want integration for your business software solutions. Improve on customer satisfaction
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Integrating your apps means your sales, order management and accounting are centralized, providing employees with a single platform to view customer data. When all your employees or departments can access the same customer data, responding to customer inquiries becomes easier. Your sales team will be able to spot opportunities for up-selling and cross-selling, and they can keep track of pending orders, invoices and service issues.With real time visibility of customer information, your employees are able to provide a more consistent service experience.
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Streamlined business processes Using disparate systems without connecting them to each other means your business must deal with a huge administrative workload, which can be costly. Hours upon hours must be spent checking the inventory for items ordered, reconciling orders with payments, copying customer data from one platform to the next, etc. When these processes are handled manually, errors will inevitably creep in, leading to inefficiency as well as poor customer service. Much of the time that should otherwise be spent enhancing customer experience and growing the company goes to waste updating records and fixing errors. When your systems are integrated, all the processes are streamlined and the data is more accurate. This is good news for your customers, who are able to track their orders, plus they can be informed quickly of any changes. Integrated systems take care or many time-consuming tasks, thereby freeing up time for staff to focus on more important matters. Accelerated growth Having integrated systems means all your data and processes are unified, which makes it easy to add more sales channels and expand to multiple locations. And since you’re capable of providing great customer service, scaling business operations without compromising on customer experience is possible.