Looking On The Bright Side of Companies

Posted on Posted in Internet Services

How Vital is User & Customer Experience? You should be very concerned about the way outsiders enjoy their experiences with your firm. In doing so, you will come across the term user and customer experience from time to time. Many people are unaware of the fact that user experience or UX is a component of customer experience CX and the two concepts are similar. So, how vital are the two for any modern business concern? The percentage of businesses that interact with their clients through websites is quite large. You have to ensure that users face no difficulties with its navigation and other aspects that are relevant to the way they use it. If they experience difficulties navigating it, there is a probability of losing them to rival firms. It is with proper UX and CX that you can keep web visitors for the duration they need. Users who spend long periods on websites usually turn out to be buyers. Before completing shopping transactions online, 90 percent of potential customers have to contact support for one reason or the other. An equal percentage has canceled purchase transactions after receiving terrible customer service from an organization. To steer clear of such outcomes, it is essential to ensure that your UX and CX are excellent.
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It is at least 7 times costly to attract a single customer than to retain him in your business. In short, positive UX and CX encourage repeat customers and brand loyalty. User and customer experience are, as a result, cost-savings to your firm since the expenditure that is likely to result in finding new customers will reduce considerably. If your user and customer experience are great, you will focus most of your efforts on retaining the existing customers, and that will be very economical.
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A dissatisfied customer will not just stop even after failing to buy from you now and in the future since he is twice more likely to share such negative experiences than the positive ones to other people who are also potential clients. In such a case, you will note a spike in the number of negative comments and reviews whenever your firm is dealing with numerous complaints from customers. Note that positive reviews and comments are rare, no matter how much you satisfy your users and clients, making it essential to maintain high standards of customer and user experience. Also, such disgruntled clients spread negativities about your firm through word of mouth, which is one fast way to kill the reputation of your company. Your firm will benefit greatly from a user experience and customer experience strategy as indicated in the text above. A user experience consulting firm should be hired for such a purpose. With a customer experience consultant, it is easy to avoid potential pitfalls in CX and UX.